Is Intel trying to steal Second Life though an expensive advertising campaign?

I don't even know what to make of this; Intel has decided to release a full-on internet advertising campaign sponsoring many websites, which all leads to this video.   To me, and everyone else in Second Life, and everyone else using Open Grids (Open-source OpenSim http://opensimulator.com) , and everyone else in the world that hasn't been living under a rock for the past half-decade... um, Intel, we know you're trying to steal Second Life.   Calling it Intel's "3D Internet", and obviously ripping off Linden Lab's Second Life, how foolish.

UPDATE:  Since this post Intel has conveniently changed the title of the video, changed the description of the video, and has changed all of the information on their Youtube page.