Showing posts with label Innovation. Show all posts
Showing posts with label Innovation. Show all posts

Thursday, June 2, 2011

Be a Fat Cat in the Social Media World - Buy, Sell, and Invest in Online Influence with Empire Avenue

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The Social Media Exchange

Empire Avenue is the Social Media Exchange, where you can invest in any social media profile by buying their shares, meet new people, unlock Achievement badges, and earn boatloads of virtual cash by being active and social online! Buy shares in your friends, your followers, people with similar interests, brands you love, celebrities – anyone! All using a virtual currency and all for free!

Be Social, Reap the Rewards

When you join Empire Avenue, you can connect your Social Networking accounts, and we’ll score activity and engagement in each account and give you a virtual share price. The connections you make on Empire Avenue create "value-based" relationships, a deeper relationship than simply "following" someone, in a completely less intrusive context than becoming "friends."

Every day, you're on Twitter, talking to friends on Facebook, uploading videos or photos, and writing blog posts. Just for doing that stuff, you'll earn Eaves – our virtual currency – and we'll dish out some more virtual cash to your shareholders. Along the way you'll have a bit of fun, make new connections, learn about different people, and learn about social networking and the value of your network! Use your Eaves wisely and you might just become a virtual millionaire... or billionaire (insert evil, world-dominating laugh)?

Check out Empire Avenue

Monday, December 13, 2010

Faust & Shortee on SSL with the Traktor Kontrol X1 controller

The dynamic duo behind drum & bass outfit Urban Assault and labels Heavy Artillery and 5 Star Recordings Faust & Shortee perform a scratch and controllerism routine to perfection, taking advantage of the Traktor Kontrol X1's intuitive control over track browsing, looping, cue points and effects in Scratch Live.

With some of their own musical arsenal and customized faceplates on their X1 controllers, they perform a four-turntable routine short of none. Find out how seamlessly the X1 controller fits a Serato Scratch Live setup as a MIDI controller for increased creative potential.



Friday, October 29, 2010

eJamming AUDiiO 3.0 Makes History in Second Life

eJamming AUDiiO 3.0 Makes History in Second Life

Musicians Perform Live Together From Three Distant Locations Using eJamming’s CD-Quality Real-Time Platform
 
LOS ANGELES--(BUSINESS WIRE)--On Saturday, October 30, 2010, at 3:00 p.m. Pacific Time, a drummer in North Carolina will play live with a guitarist in Maine and a bass player in California to a club full of Second Life “residents” dazzled by the rich sound and tight groove that eJamming AUDiiO 3.0 enables.

“We’re excited that bands in Second Life have discovered our latest software and that one of the top in-world promoters reached out to us to promote this event,” said Gail Kantor, eJamming Co-Founder. “Achieving a low-bandwidth high resolution multi-player audio service is what we’ve strived for all along. With 3.0 we’ve nailed it. That bands are using eJamming in SL is unbelievably gratifying.”

“Kevin M. Thomas, one of my musicians, turned me on to this new version of eJamming,” Tara Lopes of MUSIC NOT POLITICS offered. “Now, several of my musicians have started using it, and I feel privileged introducing eJamming AUDiiO to the entire SL community.”

Netcasting in SL is a natural progression toward eJamming AUDiiO’s JamCast feature, which allows real-world listeners on any Internet-connected device to attend live eJamming sessions. Today, artists typically stay close to their fans using social networks. JamCasting through eJamming’s multiplex AUDiiO platform extends the growing trend of online music distribution – focused on live, geographically dispersed sessions, further empowering musicians.

eJamming AUDiiO 3.0 is downloadable from www.ejamming.com/learn-more/.

The live performance can be heard at http://fcmcradio.com.

About eJamming
 
eJamming Inc. is pioneering live audio streaming technologies that bring musicians and music lovers together in new ways. eJamming AUDiiO is the first software as a service that enables all musicians and singers worldwide with a computer and broadband connection to network and play music together in real time over the Internet, facilitating collaboration, social networking and music education.

eJamming was named a DEMOgod at DEMO 07 and has since received numerous accolades and awards including the OnHollywood 100, AlwaysOn 100 Finalist and technical achievement finalist in the South by Southwest (SXSW) Interactive Web Awards. eJamming’s co-founders were named among the “24 Top Technology Innovators” in Fortune magazine and eJamming AUDiiO was featured as one of Forbes’ “Top Ten ‘BreakOut!’ Business Ideas of 2009."

Saturday, September 11, 2010

Soror Nishi at IBM - Tree of Trees - Saturday September 11th, 2010 - 12pm slt

The Event:
Saturday September 11th, 2010  - Starts at 12pm slt
Live Music/DJs:
Noon - Tasty Hax
1pm - Doubledown Tandino 
3pm - The Born Again Pagans 
SLURL  http://slurl.com/secondlife/IBM%20Exhibit%20C/126/131/174


The Concept:
By Soror Nishi via sorornishi.blogspot.com

We all know that the tree has been a meeting place, a landmark, shelter and a source of warmth (firewood) and food (fruit) for a very long time and, globally.

It is no real surprise then to read.... “the commonest associations to it’s meaning are growth, life, unfolding of form in a physical and spiritual sense, development, growth from below upwards and from above downwards, the maternal aspect (protection, shade, shelter, nourishing fruits, source of life, solidity, permanence, firm-rootedness, but also being “rooted to the spot”), old age,personality, and finally death and rebirth.” [CGJung].

It was a symbol taken up in many an alchemical treatise to signify the development of The Work, the Opus, and was often called The Philosophical Tree as the gold (goal) was called The Philosophical Gold. It was said to grow out of the salt water with a golden trunk and seven branches with the sun and moon as fruit.

There are not many cultures who do not have a tree included either in a creation myth or a significant fairy story for, presumably, the tree was our first home or shelter. Even in places where no tree grows naturally, their imagery is included in myth.

“In so far as the tree symbolizes the Opus and the transformation process “tam ethice quam physice” (both morally and physically), it also signifies the life process in general. It’s identity with Mercurius, the spiritus vegetativus, confirms this view. Since the Opus is a life, death, and rebirth mystery, the tree as well acquires this significance and in addition the quality of wisdom...” [CGJung].

Well, this is just some philosophical background into why I have called my build at IBM Tree of Trees. Add to that my feeling for trees, in general, and it’s not so hard to see why I have spent three years trying to improve the basic bio-diversity of the very dodgy flora I first encountered when I came to SL.

I think my build at IBM is a sort of milestone, it says, well, this is how far I’ve got so far.

Hope you enjoy it as much as I have building it.

- Soror Nishi

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The people are talking:

Chestnut's Choices 9/9 - 9/15 via New World Notes:
"On Saturday 9/11 at Noon soror Nishi's new exhibt Tree of Trees opens.  Soror Nishi's work captivated my interest from the first time I saw it early in my SL experience. She uses Blender and Photoshop to make her pieces, preferring to paint textures rather than photograph them. Soror creates trees and landscapes but they are nothing like what you might expect to find in the countryside in the atomic world.  Her colorful work is art that is only possible in the creative space of a virtual world.

Music for the Opening Party will be provided by DJ Tasty Hax beginning at noon with a show by DJ Doubledown Tandino at 1pm.  At 3pm the fantastic live band The Born Again Pagans will entertain visitors to this otherworldy, colorful exhibit.   I know you will enjoy this stunning exhibit as much as I did, especially with fantastic music as the backdrop to your experience.  In IBM Exhibit C."

Second Life Arts Parks - Arbor virtualis: the trees of soror Nishi 

Juanita Deharo Soror at IBM - Tree of Trees

Tuesday, June 1, 2010

Who said iPhone OS, Android and Windows Mobile don't play well together?

Cracklin Rosie on a Whole Lotta Mobile Phones





This is a free interpretation of Cracklin Rosie, played on 2 Android devices, 2 Windows Mobile devices and 1 iPod Touch.  More info on http://blog.stef.be/phoneguitar
 

Friday, May 7, 2010

Social Media Revolution 2 (video)

Social Media Revolution 2 is a refresh of the original video with new and updated social media and mobile statistics that are hard to ignore. Based on the book Socialnomics by Erik Qualman.

Saturday, April 10, 2010

Top 5 Augmented Reality Business Cards

Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery. It is related to a more general concept called mediated reality in which a view of reality is modified (possibly even diminished rather than augmented) by a computer.









Wednesday, February 24, 2010

SL Shakespeare Company Changes Its Name to Metaverse Shakespeare Company

SL Shakespeare Company Changes Its Name to Metaverse Shakespeare Company
by: Lora Constantine

The SL Shakespeare Company (SLSC) today has finalized its name change process, and will now officially be known as The Metaverse Shakespeare Company (MSC).
“In its three years, the SL Shakespeare Company has accomplished its goal of spreading Shakespeare throughout SL via reviving his theatre and architecture on SL, and promoting affiliate events, from discussion groups to Renaissance music to non-SLSC sims,” said Ina Centaur, Artistic Director of the Metaverse Shakespeare Company. “Our new brand name better reflects our expanded mission to take Shakespeare to the metaverse—beyond just Second Life, but also OpenSim, WOW, Entropia, and other multiuser virtual worlds. Moreover, it frees up the general name of ‘SL Shakespeare’ for others to use, to continue to imbue SL with that aqua vitae of Shakespeare.”

READ THE FULL STORY HERE

Website: http://mshakespeare.com
Press Center: http://mshakespeare.com/press
Blog: http://blog.mshakespeare.com
Playbills: http://playbills.mshakespeare.com
Programmes: http://programmes.mshakespeare.com

Sunday, January 24, 2010

Inside the Avatar Studio Panel Discussion - "Avatar" at Rockcliffe University - Filmed by Rezzed.tv


Inside the Avatar Studio – "Avatar" Panel Discussion

January 5, 2009 – Avatar the Movie

The visual appeal of the movie “Avatar” has taken away the breath of just about everyone who has seen the film. The movie is an ultimate example of a graphic novel brought to life. Our panelists discuss which implications “Avatar” will have as virtual worlds continue to gain traction and what future avatars may gain from the stunning futuristic vision James Cameron has offered up… Inside The Avatar Studio.



Saturday, January 23, 2010

Improving The Virtual Event User Experience

Improving The Virtual Event User Experience
by Dennis Shiao of It's All Virtual


The Airport Experience

To get to your flight, one embarks on a journey through the airport.  First, you park your car (or arrive via mass transportation).  Then you take an elevator, walkway or escalator and arrive at your terminal.  From there, you use a self service kiosk to check in to your flight and receive your boarding pass.  Perhaps you check in an item of luggage or two.  Then, you enter the security checkpoint line and have your carry-on items (and yourself) screened.

Once through, you walk towards your assigned gate, while stopping (if needed) to use the restroom, purchase a snack or pick up some reading material for the flight.  Once that’s all done, you may sit at the gate and relax for a bit before your flight takes off.  All in all, quite a complex journey – and, you’re no closer to your destination!  Believe it or not, however, the airport has provided subtle “tools” to make this journey a bit more efficient.

In the midst of one such journey (on a recent business trip), I drew comparisons between the airport experience and the virtual event experience.  Here are some tactics used at the airport that may improve the user experience for virtual events:

READ THE FULL ARTICLE on IT'S ALL VIRTUAL

Tuesday, January 19, 2010

5 Ways to Capitalize on James Cameron's "Avatar" in Virtual Worlds


Ever since James Cameron's "Avatar" hit the theaters, metaverse users have been finding ways to incorporate his movie into virtual worlds.  As I mentioned yesterday, many are jumping on the boat and turning blue to ride the "Avatar" coat-tails.  It seems that all you need to do is turn whatever you were selling into the color blue, and you've got yourself a Genuine Authentic Official Pandora-Na'Vi-Avatar thingamabob.

Massively wrote a great follow-up on this hoopla called "The Sea Monkey experience of Avatars"

"Virtual environments can be beautiful, can exhibit grace, and can be immersive and fascinating and useful in all sorts of different ways ... but if you've got the 'Avatar blues', it's like buying Sea Monkeys and getting Artemia salina × nyos.
We don't expect actual user-retention in any virtual environment to rise significantly in the wake of this. We expect that the number of retained Pandora-piners will be about the same percentage as retention for pretty much any other general demographic. Sea Monkeys can be pretty awesome, make no mistake. They just might not be what you really want.
In the meantime, there's a lot of designers across several virtual environments who are making a lot of money copying skins, designs and settings from the film."

Here is my list of 5 ways you can try to make a buttload of cash by riding the blue glowing wave of "Avatar" and it's popularity.

1) Turn the crap you were selling into the color blue (and make it glow!).

That's right... any content you were selling before can now be official Na'vi "Avatar" content by changing it to the color blue, making it glow, and by changing the title of the object.   Look, I did it here:


What was once a wood box called "Object" is now
an Official "Avatar" glowing blue prim called:
"Pandora's Box" ... on sale now....
(If you would like the x-rated version, 
these Na'vi prims are also for sale at Zindra, 
coincidentally also named "Pandora's Box")


2) Change the avatar skins you were selling to the color blue.

If you were a skin designer or avatar designer, all you have to do is add blue versions to your product line... and of course, call those skins "Na'vi"


Hot "Avatar" tail.... mmm...

In case the designers out there are wondering, the code for Na'vi skin is
H: 203  |  S: 63  |  B: 69  |  R: 66  |  G:  134  |  B:  177


3) Create a Na'vi role-player group. Then create a role-player test in order to gain exclusive entry.

Similar to the Bloodlines business model:  Create a role-player group, something like Na'vi of Second Life or Pandora Roleplay. Then, in order for avatars to become official members of the Na'vi role-player clan, they will have to shop and purchase the Na'vi avatars, and Pandora pixels in order to gain exclusive access into the group.


"I just need to buy 10 more spirits from the Sacred Tree of Souls, 
then I know they'll let me in."


4) Redesign the spaceship you were selling to look like the mercenary helicopters from the movie.

Remember that rocket ship or helicopter you once made?  Well strap on two large ceiling fans to the side, and now you have a human mercenary ship from the movie ready to be sold.


 

5) Advertise on your website (and make sure the ad has a picture of a blue avatar in it).

Finally, of course.... keep plugging! Advertise the blue.  Ride the blue wave.  Anything that is blue and says "avatar" on it is a gold mine in clicks



---

Although this blog post is meant to be tongue-and-cheek, I am also trying to point out that the creativity and imagination within a virtual world, and within people's minds, can be limitless. The new "Avatar" designs appearing in Second Life are quite detailed and expertly crafted. For example, "Pandora - Na'vi ' Planet Avatar" on the Pegase sim did a great job.

However, Second Life is practically limitless.  Second Life has been around for 6 years!!  Anything can be created, and usually, anything and everything IS created....  but, don't sell yourself short by jumping on the "Avatar" Na'vi bandwagon.  "Avatar" is James Cameron's brain-child.  Why copy it?  Why not create a world of your own using Second Life (or Open Sim, or any virtual world platform) to explore your own creative, artistic, and imaginative ideas?  Sure, the movie "Avatar" is hot right now, but it's only one of many options.  Use your own brain power to create, and not to copy and sell.

Sunday, January 10, 2010

Panel at Berklee College of Music & in Second Life - Monday, January 11th - 12:25 SLT




 
Panel at Berklee College of Music & in Second Life
Monday, January 11th at 12:25 SLT

Robert Thomas, also known as Dizzy Banjo in SL will be taking part in a panel discussion about music and virtual worlds, held at Berklee college of music and in Second Life. The panel also features John Lester of Linden Lab ( creators of Second Life ) who does a lot of development work in the field of Education and Healthcare, Grace Buford who has established a successful online presence as the virtual performer Cylindrian Rutabaga, and Andrew Woolf and Perry Geyer ( of Boston based group Fierce Tibetan Gods ). It is moderated by Lori Landay of Berklee.

Mr. Thomas expects he'll be talking about the various pieces of interactive music work he has done in the virtual worlds space for organizations like Princeton University, Mexico Tourist Board, Costa Rica Tourist Board as well as other interactive installations like Parsec, Dare and Gestural Music.

He also hopes to talk about the possibilities of music delivered as software ( on various platforms ). Hw would also like to discuss how virtual worlds could be utilized by the music industry to deliver interactive content and how we could see a focus on the ’social 3d music app’ as a virtual good soon.

Join us for the discussion in SL here !

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Robert Thomas 1 bw square rounded 500 500Hi there ! My name is Robert Thomas, and I'm a composer interested in unusual ways music can become a soundtrack to your life. I run a small music company called Dizzy Banjo. I also go under the name Dizzy Banjo in numerous social networks and environments.

Wednesday, December 30, 2009

Monday, December 28, 2009

Ballet Pixelle Performs The Nutcracker - Monday December 28th - 5pm SLT

Monday 12/28 at 5pm - Ballet Pixelle Performs The Nutcracker
Via Chestnut's Choices on New World Notes


Ballet Pixelle performs its version of the Nutcracker for those of you who have not yet seen this seasonal classic. You will be entertained by mysterious dancers on magic carpets, a Russian cossack stamping out a dance, a Chinese Empresses moving about the stage on delicate feet and Spanish senoritas throwing themselves flamboyantly.  In IBM 10.  [SLurl teleport at this link]

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About:
Ballet Pixelle

Ballet Pixelle produces professional works that creatively enhance the viewer’s experience while attending a ballet performance. Audience members can see classical, neoclassical, contemporary, and novel ballets that cannot be seen elsewhere.  New ballets are premiered with original stories, choreography, and music with dancers from around the world all dancing together in one space.
Ballet Pixelle LogoUnlike other ballet companies, Ballet Pixelle uses new technology to take the art form into a unique environment to new and existing spectators - the first and only of its kind.  The company performs in and takes advantage of a 3D Internet virtual world called Second Life®. The company creatively utilizes unique aspects of the virtual reality, e.g., transforming from human into animal or growing old on stage.  The ballet uses a new breed of dancers and a new classical ballet vocabulary created to take advantage of the innovative medium.  The dancers are virtual representations of human beings (avatars). These avatars, or virtual dancers, are real people from around the globe – Bahrain, Chicago, Denmark, England, Germany, Hawaii, Holland, New York, Seattle, Scotland, and Washington DC – that come together to captivate audiences.  Many are real life professionals.

By performing in an Internet virtual space, it breaks geo-Olmannen
graphical boundaries and time zones, and it allows new spectators to enjoy, in a unique way, a ballet performance that they may have not experienced otherwise. Ballet Pixelle drives further awareness and appreciation for the art form.

“By the end of the first act, I realized that the same emotional response that real life dance can evoke is possible in the virtual realm.”—Pixeleen Mistral of the "Second Life Herald".

Ballet Pixelle’s debut on February 7, 2007, was the world premiere of a new and unique ballet, Olmannen, an original 3-act story written, choreographed, directed and staged in the virtual world of Second Life® at the Ballet Pixelle's Theatre hosted by IBM (IBM 10 (12,191,21).

Friday, December 18, 2009

I saw "Avatar" today. My review: It blew me Away!


James Cameron's "Avatar" is one of the most monumental films of this decade, and decades to come. Some may not realize it yet as to why, but, trust me, this movie will be so important for years.  It's on the same caliber of movie as Citizen Kane, Dances with Wolves, and Schlindler's List.

The visual effects and colors were the most magnificent I have EVER seen in a movie (the only movie that even comes close in color is a short segment in the movie "What Dreams May Come"). The 3D technology was brilliant, and the movie was not about trying to make sight gags using the 3D. 


Aside from the technical aspects being phenomenal and innovative, and the visual beauty, the story has so many layers and meanings to our real lives.

There are comparisons, undertones, symbolism, parallels and metaphors that strike deep into the core of any human viewer. Our societies, our races, our world; it hits home.  This movie has so many layers to it. ( I will not reveal anything, so I do not spoil it for anyone.  I don't want to reveal what I picked up from watching the movie.  You will want to go in fresh and absorb on your own. )


James Cameron spent $500 million on it, and it is worth every penny.

This movie is an epic brilliant masterpiece of this century. You may not realize it when you walk out of the theater... but this movie is going to be so important to the entire movie industry, and will last as one of the greatest movies ever made.


You NEED to see this film in the theater and in 3D.   Do not wait for the DVD.


UPDATE:  This Avatar review arrived on Gizmodo:  

Avatar Review: Yes, It Changed Everything After All

This review is a much better write-up on exactly what I am trying to relay in my review.  I am not a movie reviewer, but this review is what I was trying to say.


The point is,  whatever you've heard, or read, or seen in previews, it's nothing in comparison to what the movie actually IS.









Sunday, December 6, 2009

Thursday, December 3, 2009

Applications for the 2010 Linden Prize are now open : Win $10,000usd for an Innovative Inworld Project in Second Life

Applications for the 2010 Linden Prize are now open!
Via Blondin Linden on Linden Lab/Second Life Blogs

Last November, we announced and launched the inaugural Linden Prize. You can find the original blog HERE. From that initial post:

"The Linden Prize will award one Second Life Resident or team with $10,000 USD for an innovative inworld project that improves the way people work, learn and communicate in their daily lives outside of the virtual world. The award is intended to align with Linden Lab’s company mission, which is to connect all people to an online world that advances the human condition. Many projects inside of Second Life have already enhanced and changed the lives of hundreds of thousands of people around the world, and the company wants to recognize the users’ accomplishments."

I am happy to announce that applications for the 2010 Linden Prize are now open! Applications will be open starting today and will close at 5pm PST on January 15, 2010. Tentatively, a winner will be announced during the first week of May.
We invite all Residents to consider applying for the award. Finalists will be chosen based on the below criteria.
  • Work in Second Life that also achieves tangible, compelling results outside of Second Life.
  • Distinctive, original work using Second Life that clearly demonstrates high quality, execution, function, aesthetics and technical sophistication.
  • Work that has the capacity for inspiring and influencing future development, knowledge, creativity, and collaboration both inside and outside of Second Life.
Also, check out the Linden Prize FAQ Page to ensure you meet all the requirements. Once confident that your project meets the criteria, you can Apply Here

More Information
Still not sure whether or not you should apply? Read more about the Linden Prize at these helpful links.
Linden Prize Site
Linden Prize FAQ
2009 Linden Prize Finalist/Special Mentions
 
2009 Linden Prize Co-Winners Project Websites
      Virtual Ability Island
      Studio Wikitecture

Localized:
If your questions are not answered in the FAQ's page above, join the discussion below and post your comments in the forum.
Discussion button.jpg

Wednesday, November 25, 2009

The SLOODLE Game Show - Run/Host your Own Game Show in Second Life



The SLOODLE Game Show is an opensource game that gets connected to your MOODLE website using the SLOODLE platform. Once connected, you can be a game show host, and your students - contestants. Includes a Rezzer, Auto-Color-coding Game Chairs, Audience Landmarks, Game Buzzer, Game Timer, and a Scoreboard. Students sit on game chairs, which automatically connect with MOODLE, detect the group the student is in, and then move the student to the audience where the rest of their team members are sitting. You click on the chairs to "bring the students up to the front" and the students chair will zoom alien-vehicle style to their group's booth. You can then ask a question - and students click the buzzer to indicate that they'd like to answer. You can then get the students to answer and award the ones who answer correctly. The team's scores will then be updated on the Scoreboard, and on your Moodle Website.

From
Hi great educators!

I have recently released an opensource gameshow for Second Life, where YOU, yes YOU can be a virtual game show host for your students, in your Distance education classes. The Game Show is GPL 3.0 - which means it's totally free! What's more, is it connects to your MOODLE Learning Management Website, and feeds directly into the Gradebook.
Here is a video detailing how it works -
http://www.youtube.com/watch?v=SRVVrAp_64U

Let me know what you think!

Also, I am proposing a new tool for educators in Second Life, but I need some grant funding to create it - check out - SMART Chairs here:
http://www.youtube.com/watch?v=yODca6J6iNI

If you are interested in the smart chairs, I'd love your input - please see the discussion on the SLOODLE forums here:
http://www.sloodle.org/moodle/mod/forum/discuss.php?d=2835

Additionally, if you need help setting up Second Life to work with your MOODLE website, please contact fire@b3dMultitech.com

Tuesday, November 17, 2009

Making Sense Of The Ever-Changing Social Media Landscape

Making Sense Of The Ever-Changing Social Media Landscape
by: Dennis Shiao of InXpo


Social Media Landscape by Ivan Walsh via flickr

In the early days (e.g. 2003 through 2007), social media was Missouri — in a “show me state”.  As Director of Marketing or CMO, your biggest challenge was not how to leverage social media – but rather, how to justify it to the CFO and CEO.  Return On Investment (ROI) metrics had not yet been established, so you had to “make it up” on the go – and then convince stakeholders that the metrics were valid.  In fact, you probably had to first educate stakeholders on what social media was and how it could benefit your company.
Here we are in 2009 and the world has shifted.  Social media and social networking sites are as much a household name as the “Big 3″ television networks were back in the 1960’s.  Today’s networks include YouTube, Facebook and Twitter.  The C-suite has read numerous accounts of social media driving real business value (ROI) – and they’re seeing the competition active in social networks.  So now the tables have turned – the CEO is now in pursuit of the CMO to ask questions like, “what is our social media strategy” and “why aren’t we doing more of it”?

Social media is an ever-changing landscape – and that’s a good thing, as it reflects the fluid and dynamic nature of the associated technologies and communities.  As a marketer, though, it means that you need to stay on your toes to best judge how to adapt to the changing landscape.  How quickly do things change?  Well, let’s consider the developments of the past few months:

[READ THE FULL ARTICLE HERE]