Saturday, January 23, 2010

Improving The Virtual Event User Experience

Improving The Virtual Event User Experience
by Dennis Shiao of It's All Virtual

The Airport Experience

To get to your flight, one embarks on a journey through the airport.  First, you park your car (or arrive via mass transportation).  Then you take an elevator, walkway or escalator and arrive at your terminal.  From there, you use a self service kiosk to check in to your flight and receive your boarding pass.  Perhaps you check in an item of luggage or two.  Then, you enter the security checkpoint line and have your carry-on items (and yourself) screened.

Once through, you walk towards your assigned gate, while stopping (if needed) to use the restroom, purchase a snack or pick up some reading material for the flight.  Once that’s all done, you may sit at the gate and relax for a bit before your flight takes off.  All in all, quite a complex journey – and, you’re no closer to your destination!  Believe it or not, however, the airport has provided subtle “tools” to make this journey a bit more efficient.

In the midst of one such journey (on a recent business trip), I drew comparisons between the airport experience and the virtual event experience.  Here are some tactics used at the airport that may improve the user experience for virtual events:


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