Wednesday, February 4, 2009

Primer on Organizing a Mixed Reality Event

( Via Aliza Sherman via Dusan Writer )

Dusan Writer writes:

Primer on Organizing a Mixed Reality Event
Web Worker Daily recently published a nice summary of the key elements needed to set up a virtual world event intended to happen simultaneously with a real world event. Aliza Sherman, the author, is familiar only with Second Life, where she has held two events.

There are eight key points that Sherman recognizes:

1 - Get Virtual Help: Sherman suggests help from talent in both the real and virtual worlds

2 - Know the Lay of the Land: In other words, co-own an island in Second Life. This helps immensely when clients come to you lacking their own SL land.

3 - Think 3-D and Interactive: Offer 3D notecards (in addition to the standard billboards) that avatars can pick up and stick in their pocket. Er, inventory.

4 - Think Promo Items (Freebies): Give away things like virtual t-shirts, or, if the promo is for a food company, virtual food that the avatar can eat. Yay freebies!

5 - Show the Virtual Event in the Actual Conference Location: Self-explanatory, really. Set up a few laptops and if possible project onto a large screen.

6 - Stay on Message Virtually: As in the RW, staying on message applies virtually as well. Hosts can keep avatars from being distracted by the novelty of Second Life or other virtual worlds by communicating key messages.

7 - Hire Security: “It is so easy to build and create objects in Second Life, and it is just as easy for a troublemaker - or “griefer” - to do the same at your event,” writes Sherman. Security can eject griefers quickly and effectively.

8 - Spread the Virtual Word: Playing on the advent of SL bloggers, an event can attract decent word-of-mouth through SLers writing about it in-world.

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