Thursday, November 5, 2009

November 5th: A Reminder to STEP UP! Against Content Theft in Second Life

Step UP! Make your voice heard about Content Theft

For more information on Step UP! SL please visit our blog:

You are also invited to join our Step UP! Ning Group:

 November 5th – Guy Fawkes Day or Bonfire Night in the UK.

a) On this day – 
no-one uploads textures to the grid.
This should show the economic power of people acting together, without harming content creators. We want Linden Lab to see the power of the feeling about the problem of content theft – and to discuss urgently strategies for tackling it.
b) As many people as possible wear an orange ribbon as a sign of support for creators. And creators can design these – they can be lapel ribbons, they can be arm bands, they can be tee-shirts … the idea is to make the orange ribbon the theme of the day. And everyone who gets a free orange ribbon gets an information sheet – explaining what content theft is, what they can do about it etc. And they also get an information pack that they can give to their friends (which also contains an orange ribbon for their friends). Why orange? It’s been used before, but has no overwhelming association (unlike pink or red ribbons). It’s a bright, noticeable colour. It suggests explosions and colour …
And it’s an opportunity for stores and content creators to become involved too.

The day ends with parties. Bonfire parties. That means that all around the grid, people have parties. We’re not going to be trying to stage Big Events that maybe only 60 or 70 people can cram into. Instead we encourage every club to hold a Step Up! party. We encourage every musician to play Step UP! events. Everyone on the grid has a part to play. Everyone can take part.

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